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About Us



OUR STORY

LSW London was founded by Lili Sinclair-Williams in 2018. Using her expertise as a therapist, she wanted to create wellbeing tools that were easy to use and accessible for everyone. Focusing on positive habits we repeat daily, Lili curated her favourite techniques into our first product - LSW Mind Cards. Today, we have a full range of wellbeing and mindfulness products selling around the world.

OUR MISSION

Our mission is to create beautiful, effective products to help our customers live their most authentic, fulfilled lives.
As Aristotle said “We are what we repeatedly do”. If we all repeatedly do things which make us happy, what could that lead to?
All of our products are designed with this in mind. To help our customers live with intention, creating healthy habits each day which positively impact mental health, wellbeing and self care.

OUR PEOPLE

Founder & Creative Director, Lili Sinclair-Williams


Lili is a master practitioner of Cognitive Hypnotherapy and Neuro-Linguistic Programming and founder of wellbeing brand LSW London. Using her expertise as a therapist, she wanted to create wellbeing tools that were easy to use and accessible for everyone. Focusing on positive habits we repeat daily, Lili curated her favourite techniques into her first product - LSW Mind Cards. Today, LSW London have a full range of wellbeing and mindfulness products selling around the world.

 

Managing Director, Mark Sinclair-Williams