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Mind Cards
LSW Mind Cards are therapy-inspired tools designed to support stress relief, emotional...
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Stationery
Discover our UK-made stationery collection. Elegant notebooks, bullet journals and productivity tools...
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Hypnotherapy
Experience guided cognitive hypnotherapy designed to reduce stress, improve sleep and promote...
OUR BESTSELLING MIND CARDS
Discover our signature collection of LSW Mind Cards to support stress relief, boost emotional wellbeing and promote daily mindfulness. Each set offers simple, effective prompts for everyday use, encouraging gratitude, self-care and reflection; helping you prioritise your mental health in just minutes a day.
We believe the smallest habits can make the biggest difference
Our tools are rooted in the idea that true transformation begins with small, mindful moments:
a deep breath, a quiet cup of tea, a moment of presence in the everyday.
Designed by a former therapist, our products are simple, beautiful and practical.
Created to help you build a life you love, one calm moment at a time.
In a world that can be overwhelming and always switched on, we’re here to help you switch off. To pause, breathe and reconnect with the joy that’s already around you.
DISCOVER OUR MUST HAVE JOURNALS
Explore our range of therapy-based journals designed to support self-reflection, positive habits and encourage personal growth. Each journal features expert prompts to help reduce stress and improve mental wellbeing.
Meet Our Founder, Lili Sinclair-Williams
A few years ago, I was working as a therapist, helping people navigate stress, anxiety and the everyday challenges life throws our way. I saw firsthand how small, consistent habits could have a huge impact on mental wellbeing - and I experienced this myself during difficult times in my own life. But I also knew that for many, self-care felt out of reach, like another thing on an already full to-do list.
That’s when I had an idea. What if there was a simple, accessible way to bring therapy-inspired tools into daily life? Something that didn’t take hours of commitment but could still make a real difference? That’s how Mind Cards were born - a deck of small, powerful prompts designed to help you pause, reflect and build mindful habits in just a few minutes a day.
Since then, LSW London has grown into a collection of products designed to support wellbeing in a way that feels easy, uplifting and achievable. I hope our tools bring you the same sense of balance and clarity that inspired me to create them.
Thanks for being here, I’m so glad you found us.
Our promises to you
Empowering everyone to make mental wellbeing a daily practice
Our affordable mental health support tools are designed for busy women, men, parents and children. Offering daily mental health tools and mindfulness exercises to help with stress relief, self-esteem, confidence, fulfilment, anxiety relief and mental wellbeing.
Bringing out the joy and beauty in everyday life
Designed for daily use, our products will give you time away from your phone and encourage quick exercises for your mental wellbeing that offer a new perspective to life. With daily tips and prompts that encourage you to look for the beauty that exists all around you but is often overlooked due to daily stress, anxiety and overwhelm.
Building brighter futures
Our kids' range provide emotional development tools that can be used in childhood and beyond. Fostering emotional resilience, gratitude and mindfulness in a fun and engaging way.
A hand hold in early motherhood
Our Mind Cards: New Mum Edition celebrate the good times but offer emotional support through the difficult and often overwhelming early days of motherhood. With quick mental health tools and resources, easy self-care tips and self-esteem tools for personal growth. We will ensure that when everyone wants to hold the baby, the mother is held too.
Expertly Designed by a Therapist – Proven, tried and tested
LSW London was founded by former therapist, Lili Sinclair-Williams with the simple mission to break down the barriers to affordable mental health care for all. All of our products are designed and created by Lili. This includes our Hypnotherapy Sessions which she wrote and recorded to offer deep relaxation, stress relief and help with sleep.
Kind to your mind and our planet
We all have to do our bit to look after this beautiful planet. With this in mind, all of our products are made using FSC certified paper and linseed or soy based ink. All of our books, journals, notebooks and bullet journals are designed, printed and bound in the UK.
Tools for happy, confident kids
Buy the best tools to support your child's emotional development with our kids' range - designed to promote mindfulness, resilience and personal growth in children. Our fun and easy-to-use products help children to develop essential life skills like kindness, gratitude and self-love. Nurture your child's happiness and build confidence, encouraging healthy conversations in a playful, approachable way.
