Most small brands don’t fail at wholesale, they just never learn how it actually works.
Setting up a Faire account is only the beginning. What comes next is outreach, follow-up, relationship building and systems. Basically, all the parts nobody teaches you.

The Wholesale Method distils everything I’ve learned as the Managing Director of LSW London. From building a global network of 1,500+ independent stockists and generating millions of pounds in wholesale sales into a clear, three-step consultancy for small business owners. If you want more stockists, stronger reorders and wholesale revenue you can actually plan around, you’ve come to the right place.

How it works

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  • Book your first call

    Book your initial one-hour session via my online calendar.

    Once booked, you’ll receive a short pre-call questionnaire that gives me everything I need to get to know your business. This means I arrive on the call already prepared on the background of your brand, so we can focus on what will move the needle fastest.

  • Build your strategy

    Across three focused, one-hour calls, I'll take you through The Wholesale Method step by step.

    We’ll refine your wholesale foundations, strengthen your pitch and give you a clear plan for outreach, follow-ups and stockist relationships. The sessions are spaced out to give you time to implement between calls, so the work fits around real life and delivers tangible results.

  • Scale with confidence

    By the final session, you’ll have a clear system you can return to again and again.

    We’ll focus on increasing reorders, creating predictable wholesale revenue and building a network of independent stockists you can grow long-term. You’ll leave with a method that supports forecasting, stock planning and sustainable growth without burning yourself out.
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Hi, I'm Mark!

I started my career in public relations and crisis communications working both in large agencies and in-house for Which? the consumer rights group. After leaving London to move to Yorkshire, I joined my wife in building LSW London. Over the past five years, I have grown our wholesale from 10 stockists to thousands across the UK, Europe, America and Asia. I live and breathe wholesale and corporate sales and I'm so passionate about relationship building with our stockists around the globe. I now want to share everything I have learned with you. I'd love to hear from you.

Start the process

This is for you if...

Your wholesale feels inconsistent or unreliable

If you’ve had interest from stockists, maybe even a few orders but it all feels sporadic. You don’t know when the next order is coming, how to encourage reorders or how to plan stock with confidence. You’re ready for wholesale to feel like a dependable part of your business, not a nice surprise when it happens.

You don't know how to pitch (or avoid it altogether!)

If cold outreach feels uncomfortable, awkward or easy to put off. You’re unsure what to say, who to contact or how persistent you’re “allowed” to be without feeling pushy. I'm here to give you a clear, confident approach to pitching that feels professional, respectful and actually gets replies.

You've set things up but nothing seems to be happening

You’ve done the obvious steps... your Faire account is live, your products are ready yet orders aren’t coming in. You’re starting to wonder if you’ve missed something or if wholesale just “isn’t for you.” I’ll show you what’s missing and how to fix it.

You want a clear system you can repeat

I'm not here to give vague advice or motivational talk. As a small business owner I understand that you want to know exactly what to do, when to do it and how to keep going, even when you hear “not right now.” If you’re looking for a system you can return to again and again, The Wholesale Method is here to give you just that.