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At LSW London, we understand the demands of modern life.

Our products are designed to offer quick and easy mental health tools that easily fit into your daily routine. Whether you're seeking stress relief, anxiety management, or tools for self-care, our range of wellbeing products will help you to prioritise your mind without overwhelming your schedule or the need to dramatically change your lifestyle.

Our promises to you

Empowering everyone to make mental wellbeing a daily practice

Our affordable mental health support tools are designed for busy women, men, parents and children. Offering daily mental health tools and mindfulness exercises to help with stress relief, self-esteem, confidence, fulfilment, anxiety relief and mental wellbeing.

Bringing out the joy and beauty in everyday life

Designed for daily use, our products will give you time away from your phone and encourage quick exercises for your mental wellbeing that offer a new perspective to life. With daily tips and prompts that encourage you to look for the beauty that exists all around you but is often overlooked due to daily stress, anxiety and overwhelm.

Building brighter futures

Our kids' range provide emotional development tools that can be used in childhood and beyond. Fostering emotional resilience, gratitude and mindfulness in a fun and engaging way.

A hand hold in early motherhood

Our Mind Cards: New Mum Edition celebrate the good times but offer emotional support through the difficult and often overwhelming early days of motherhood. With quick mental health tools and resources, easy self-care tips and self-esteem tools for personal growth. We will ensure that when everyone wants to hold the baby, the mother is held too.

Expertly Designed by a Therapist – Proven, tried and tested

LSW London was founded by former therapist, Lili Sinclair-Williams with the simple mission to break down the barriers to affordable mental health care for all. All of our products are designed and created by Lili. This includes our Hypnotherapy Sessions which she wrote and recorded to offer deep relaxation, stress relief and help with sleep.

Kind to your mind and our planet

We all have to do our bit to look after this beautiful planet. With this in mind, all of our products are made using FSC certified paper and linseed or soy based ink. All of our books, journals, notebooks and bullet journals are designed, printed and bound in the UK.